E-Mail Database Development
The key marketing challenge is building an e-mail database so this new medium can be used effectively. Because permission e-mail marketing is in its infancy, many financial services companies have either not collected customer e-mail addresses or not set up a database field for them. Bullseye is helping our clients build their databases with:
• Direct mail – Customers are happy to give out their e-mail addresses, along with permission to use them, in exchange for something valuable such as a premium, a chance to win something big in a sweepstake or even information.
• E-mail address appending – For faster collection of e-mail addresses, Bullseye matches customer names and physical addresses against a 100% opt-in e-mail database. We append the "found" addresses to the customer database and e-mail customers an offer to opt-out of future e-mail communications.
• Virtual
ISP – Bullseye also provides discounted Internet service to help
clients collect customer e-mail addresses. Under their own private label,
our clients offer discounted access, an opening page that is branded to
them (with no ads) and an
e-mail account. The Virtual ISP also aids in
retention and drives traffic to our clients' websites.
Click
on the section of the chart below to learn more about
Bullseye's Permission
E-Mail Services.
